I have heard endless discussions about how to increase your eBook sales on Amazon; read countless articles on marketing your eBooks, attracting more readers and generally making a mint in the eBook market.
Despite all this effort at helping writers have a successful eBook, nobody talks about quality.
Yes, I said it. Quality. No matter how well you market your eBook, if it isn't any good, nobody will want to read it, much less buy it. I don't care if you have a web site, a Facebook Fan page and a Twitter account with a million Followers. A marketing campaign is not a substitute for having a well-written book.
Let's start with the basics: How's your spelling? Spell-check is free, you know. There is simply no excuse for misspellings in your book, ever. Period. Exclamation point.
How about your grammar? Is you said things dumb, people no want to read, even if words spelled write.
Finally, what about your subject matter? If you are writing fiction I suppose you just have to go with what you know. But if you are writing non-fiction, make certain you understand your audience will be limited to only those who have an interest in that specific topic. No point in marketing your book on classic films to people under the age of 25. I suppose you might find a few who will give it a shot, but they are likely not your core audience. And make certain you have a grasp of your subject beyond the ordinary. Don't tell your readers what they have probably already gleaned for themselves. Offer a fresh perspective, some previously unknown facts or trivia; something that will make them go, "wow! I didn't know that."
Once you know your book is well written, topical, interesting and put together well, find someone who you know will not just tell you what you want to hear, and let them read it. Their feedback is essential because it will be unbiased and likely to provide insights about your work that you had never considered.
So, before you launch an in-depth, no holds barred, carpet bombing marketing campaign for your eBook, be certain you are marketing a book worth reading. After all, people who BUY your book will ultimately READ it, too, so you want to make certain they ENJOY it.