Monday, October 17, 2011

Amazon Is Providing Benefits For All Authors

Amazon Publishing House is planning on publishing 122 books this year. Those books will appear in both physical copies and e-books.

To all published authors (not just ones published by Amazon), Amazon is giving access to Nielsen BookScan sales data to see how many physical copies of their books have been sold in individual markets based on city. They are also making it easier for books to become popular without the input of critics.

Amazon is giving traditional publishing houses, critics and agents a run for their money by offering benefits to authors of all sorts.

Publishers say Amazon is aggressively wooing some of their top authors. Amazon is directly threatening the services that publishers, critics and agents used to provide. Many wise men in the publishing market have openly stated their concern has expressed fear of Amazon. Amazon executives declined to say how many editors the company employed, or how many books it had under contract. But they played down Amazon’s power and said publishers were in love with their own demise.

Amazon has started giving all authors, whether it publishes them or not, direct access to highly coveted Nielsen BookScan sales data, which records how many physical books they are selling in individual markets like Milwaukee or New Orleans. It is introducing the sort of one-on-one communication between authors and their fans that used to happen only on book tours. It made an obscure German historical novel a runaway best seller without a single professional reviewer weighing in. Amazon in short is eliminating all the middle men and giving all the budding authors out there a comfortable medium to sit back relax and put all the effort in writing the book rather than worrying about running from pillar to post.

Read more about Amazon's efforts as a publishing house by clicking here.

1 comment:

Anonymous said...

I love it that the big publishers and high-muckety-mucks have to recognize their days are numbered. When there is a will, there is
a(nother) way.